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Cam Newton's comment that it was "funny" to hear a woman asking about football routes has cost him a sponsorship deal, as Dannon ended the football player's relationship with its Oikos brand.

The Carolina Panthers quarterback laughed and said "it's funny to hear a female talk about routes like -- it's funny," after a question Wednesday from Jourdan Rodrigue, a woman who covers the Panthers for the Charlotte Observer, as ESPN and other outlets reported.

Newton chuckled and said it was funny to hear Jourdan Rodrigue, a female reporter for the Panthers spokesman Steven Drummond: "I have spoken with Jourdan and Cam and I know they had a conversation where he expressed regret for using those words.

We strive as a department to make the environment for media comfortable for everyone covering the team.""Newton said she wasn't really seeing specific routes when watching the game, she was just seeing if somebody was open.

Before that, she covered the Penn State football team.

Newton said she wasn’t really seeing specific routes when watching the game, she was just seeing if somebody was open.

It's simply not OK to belittle anyone based on gender.

We have shared our concerns with Cam and will no longer work with him." Dannon Oikos began running ads featuring Newton in January 2015, in large part to target men, who buy less yogurt than women.

Then he gestured toward the locker room, still filled with her colleagues."While the NFL is a male-dominated league in terms of those who run teams and work on coaching staffs, that couldn't be further from the truth in terms of NFL fans, with women making up 45 percent of those who watch the game.She argued that he didn’t know what she saw nor how hard she had studied football, and that maybe the two of them needed to have a deeper conversation.Newton said that maybe he should have said it was funny to hear “reporters” talk about routes and that, if she actually did know about them, then she knew more than most reporters."We are shocked and disheartened at the behavior and comments of Cam Newton towards Jourdan Rodrigue, which we perceive as sexist and disparaging to all women," Michael Neuwirth, senior director of external communications for Dannon, the maker of Oikos, said in a statement."It is entirely inconsistent with our commitment to fostering equality and inclusion in every workplace.

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